If I could sum up the last 2 months in one word it would be
intense. Adam and I have decided to embark on our biggest adventure yet! We're finally starting
Bite Me Kitchen as a weekly subscription service for organic, plant-based, non-processed meals. What's this mean?
WE cook for YOU for an affordable price. Everything is vegetarian or vegan. Everything is organic. Almost everything is made from scratch (including our own soy milk, sauces, jams, breads, etc...). Customers can select between packages that offer lunches 3x/week or 5x/week, dinners 3x/week or 5x/week or full meals (breakfast, lunch, dinner and two snacks) 3x/week or 5x/week! The idea has been hatching for awhile and building up momentum as more and more people inquired about
if and
when we could start cooking for them.
So here we go!!!! Never mind that I'm working full time, Adam's doing
BMK prep full time, we're both training 13-15 hours a week for
Ironman Arizona and then somehow managing to set up the 10,000 things that are involved with setting up a business. Food businesses, in particular, require some special certifications and extra work. We're getting there, and we're on track to opening for business September 1st! The first month will most likely be capped at a certain # of customers so we can iron out the kinks, and as we're able to open up to more customers we'll expand at the rate of their demand.
As terrifying, hectic and frazzling as this has been there is a huge undercurrent of excitement, gratitude and awe. For two people who've always felt like loners, we've got a fantastic team of supporters, friends and soon-to-be customers behind us. We simply could not do this without the encouragement and aid of our network. One of the individuals who initially made us realize this was not only possible, but necessary, is our coach,
Joby Gutierrez. He has consistently reminded us that there are so many people (athletes in particular) who need to get their diet nailed down. Since we've come out and said we're starting the business, him and his wife Mia have been 100% behind us the whole way offering ideas, advice and support. Jason (from
Cook Train Eat Race fame) was one of the first people to offer his enthusiasm, support and advice. Getting that kind of encouragement from someone we haven't met yet (IMAZ buddy!) blows me away. Adam's dad has experience in the catering industry and introduced us to a few key contacts that gave us unparalleled advice and he has also provided us with some hard to come by resources (reach in fridge?! AWESOME!). My sister has been going through a
similar transformation and we've been doing a lot of deep breathing, brainstorming and believing in each other. Our test group of clients has been fundamental to figuring out if this is even possible and finding out what people like and how the whole darn thing works! Without their clean plates and willingness to let us know what's working, we'd be lost! Of course our teammates, friends and families who're looking forward to becoming clients and recommending us to people they know, you are what's driving the BMK bus!
When you get a chance, check out our
new website. Let us know if you have any suggestions or thoughts! The
FAQ, Pricing and
Menu pages aren't up
yet as we're still hammering out some details.
Sometimes in the morning lately, when we're out on our rides, I realize this is what my life is going to be like. Not someday, not one day, but a day really, really soon. Wake up at dawn, train hard, work our asses off creating healthy food for people to fuel their busy, creative, amazing lives. Our days will be spent together, building something that we believe in and sharing it with others. I've never felt a stronger sense of purpose or a more sound resonance of being on the right path. Sure, we're doing a crazy amount of multi-tasking now...but it's worth every single bit! It sounds silly, but I truly do believe that what you eat has the power to change your body and your life. Every action stems from your energy level. When eat well, you feel well. When you feel well, you perform well. And healthy, happy, well-performing, feeling-good people are what we're all about!
It seems this whole year is about transforming the impossible into the possible in every aspect of our lives. If all goes well, by the end of the year we will be Ironmen and have our own business that's beginning to crawl on it's own! So if you've got dreams that you've been sitting on and you've been thinking about one day and some day just remember, it's possible to make it happen today. Once we finally got out of our own respective ways, we've cleared the path to a new life that's exactly what we have been looking for all along!
Life truly is awesome.
